May 2, 2018 cagross

Muffy Potter Attends 2018 International Social and Behaviour Change Summit in Bali

In April 2018, Muffy Potter attended the 2018 International Social and Behaviour Change Summit, featuring Education-Entertainment, in Bali, Indonesia. This bi-annual event is organised to better understand what works in shifting social norms, changing behaviours and in amplifying the voices of those who have most at stake in the success of development efforts.

The development community has increasingly well-documented and recognized evidence that shows that how people gain information and act on it, significantly determines development success.

The summit hosted hundreds of presentations, screenings and skills-building workshops with some of the leading experts in Communications for Development and Education Entertainment from around the globe.